How Do Affiliate Links Work on Deal Duel?
Transparency is important to us at Deal Duel. This page explains exactly how our affiliate links work, how we earn revenue, and most importantly, how this affects the prices you see and pay when shopping on Shopee and Lazada Singapore.
What Are Affiliate Links?
Affiliate links are special URLs that contain a tracking code identifying Deal Duel as the source of a referral. When you click on a product link on Deal Duel and make a purchase on Shopee or Lazada, the platform can trace that sale back to us. This tracking is handled by the platforms' affiliate programmes and works through cookies stored in your browser.
How the Process Works
Here is what happens step by step when you use Deal Duel to find a product:
- You search for a product on Deal Duel.
- We fetch real-time listings from Shopee and Lazada Singapore and display them side by side.
- You click on a product that interests you. The link takes you directly to that product's page on Shopee or Lazada.
- If you decide to purchase the product, the sale is tracked through our affiliate link.
- Deal Duel receives a small commission from the platform (Shopee or Lazada) for referring the sale.
Do Affiliate Links Affect the Price You Pay?
No. The price you see and pay is exactly the same whether you arrive at the product through Deal Duel or by searching directly on Shopee or Lazada. Affiliate commissions are paid by the platform to Deal Duel out of their existing marketing budget. They are not added to the product price and do not increase the cost for you as a shopper in any way.
To put it simply: if a product costs S$25 on Shopee, you will pay S$25 regardless of whether you found it through Deal Duel or by searching Shopee directly. The commission comes from Shopee's side, not yours.
How Much Commission Does Deal Duel Earn?
Commission rates vary by product category and platform. Typical affiliate commission rates in Singapore range from 1 to 10 percent of the product's sale price. Electronics and gadgets tend to have lower commission rates, while fashion, beauty, and lifestyle products may offer higher rates. The exact percentage depends on the agreements between Deal Duel and each platform's affiliate programme.
Does Commission Influence Which Products We Show?
No. Deal Duel displays search results based on relevance to your query, not based on which products earn us higher commissions. When you search for a product, we show all available results from both Shopee and Lazada, sorted by relevance. We do not prioritise higher-commission products over lower-commission ones, and we do not hide products that earn us less. Our goal is to help you find the best deal, not to maximise our own earnings per click.
Why We Use Affiliate Links
Deal Duel is a free service. We do not charge users any subscription fees, there are no premium tiers, and we do not sell your personal data. Affiliate commissions are our sole source of revenue and are what allow us to keep the service running and free for all Singaporean shoppers.
When you use Deal Duel to find a better price and then make a purchase, the small commission we earn helps us cover server costs, maintain the platform, and continue improving the comparison experience. In essence, you get a useful tool at no extra cost, and the platforms pay us a referral fee that was already part of their marketing spend.
Your Privacy and Affiliate Tracking
Affiliate tracking uses standard browser cookies set by Shopee and Lazada when you click through from Deal Duel. We do not have access to your personal purchase details, payment information, or account data on either platform. The tracking simply records that a sale originated from a Deal Duel referral. Both Shopee and Lazada handle this tracking through their own secure affiliate systems.
Supporting Deal Duel
If you find Deal Duel useful for comparing prices in Singapore, the best way to support us is simply to use our links when you shop. It costs you nothing extra, you get the same prices as going directly to the platform, and the commission helps us keep improving the service. Whether you are comparing prices for a new phone, looking for the best deal on skincare, or just checking which platform has cheaper household essentials, every purchase through our links helps keep Deal Duel free and running for everyone.
Questions or Concerns
If you have any questions about how our affiliate links work or concerns about pricing transparency, we are happy to address them. Our commitment is to always show you accurate, real-time prices from both Shopee and Lazada Singapore without any markup or manipulation.